As a member of Thomasville Center for the Arts’ leadership team, the Marketing and Communications Manager is responsible for developing, implementing, and managing a comprehensive and integrated marketing and communication strategy to support organizational priorities, drive public participation in programs and events, and strengthen awareness of the Center’s brand.
 

Responsibilities:

• Develops and implements a comprehensive communications and marketing strategy designed to keep the public informed about Center’s mission, programs, exhibits, festivals, events, opportunities, and accomplishments.
• Develops and manages general marketing and communication production timelines, including print and digital materials.
• Lead all areas of content generation and production across media platforms.
• Serves as primary graphic designer and hires contracted designers as needed.
• Develops and distributes e-newsletters, promotional e-blasts, and electronic communication.
• Assists in creating and designing printed materials including newsletters, annual fund appeals, and other fundraising materials throughout the year.
• Writes and/or edits and maintains the content of the Center’s website and other publications.
• Manages social media presence for the Center, serving as the main point of contact for all social content and engagement.
• Conducts all general media buying, ad placement, and advertising contracts.
• Maintains media list and fosters relationships with local and regional media outlets.
• Writes press releases, pitches stories, and arranges interviews to ensure coverage of general Center programs; serves as on-site contact for media at Center events.
• Ensures that programs and events are on local community calendars and other arts-related schedules across the region and state.
• Prepares annual marketing and communications plan and budget.
• Maintains archive of promotional materials, advertising, photography, and other materials as needed.
• Monitors, reviews and reports on all marketing activity and results.
• Advises the Executive Director in making strategic decisions regarding the public advancement of the organization.