Marketing Manager
About Us:
At the Rodd Firm, LLC we help empower injured people with the knowledge and resources to be able to stand up to insurance companies and corporations. Located in the heart of beautiful downtown Thomasville, Georgia, our boutique law firm is united with one mission: to make bad situations better. How? Out of the box thinking, attention to the smallest of details and keeping our clients a part of the process from start to finish.
Job Overview:
The Marketing Manager will be responsible for developing, implementing, and managing our marketing campaigns across various channels, with a focus on digital marketing. This role will involve planning and executing strategies to boost brand awareness, lead generation, and client acquisition. The ideal candidate will have experience in legal marketing and a strong understanding of the personal injury sector.
Our main location is located in Thomasville; however we will be creating initiatives to grow in the Valdosta and Albany markets in 2025.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase firm visibility and attract new clients.
- Manage digital marketing efforts, including SEO, PPC, social media, email marketing, and content marketing.
- Create engaging content for the firm's website, blog, and social media platforms.
- Collaborate with the legal team to ensure marketing materials are compliant with legal advertising rules and effectively communicate the firm's value proposition.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies.
- Coordinate with external vendors, such as advertising agencies and web designers, as needed.
- Develop and maintain the firm's branding, ensuring consistency across all platforms.
- Plan and execute community outreach initiatives and events to strengthen the firm's local presence.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. (Required)
- Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.
- Strong understanding of SEO best practices and content marketing strategies.
- Excellent communication skills, both written and verbal.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
Preferred Skills:
- 1+ years of experience in marketing, with a preference for experience in legal or professional services marketing.
Experience with legal marketing, particularly within personal injury law.
- Familiarity with ethical rules and advertising guidelines for legal services.
- Ability to think strategically and creatively to solve marketing challenges.
Benefits:
- Competitive salary based on experience.
- Performance-based bonuses.
- Opportunities for professional development and growth.
How to Apply:
Please submit your resume, cover letter, and any relevant work samples to elle@roddfirm.com. In your cover letter, please describe your experience in marketing for legal or professional services and explain why you are a good fit for this role.
