Nichols Lures

About Us

Nichols Lures, located in Thomasville, Georgia, is a premier manufacturer specializing in high-quality, handcrafted bass fishing lures. Established in 1989, the company has built a reputation for producing durable and effective fishing tackle, including spinnerbaits, spoons, buzzbaits, and terminal tackle. Each product is meticulously hand-painted and hand-assembled in the USA, ensuring precision and performance that serious anglers demand.

In 2022, Nichols Lures expanded its product line by acquiring Dirty Jigs Tackle, a Wisconsin-based company known for its innovative jigs and terminal tackle. This acquisition has allowed Nichols Lures to offer a broader range of products, including tournament-ready jigs and accessories, further solidifying its position in the fishing tackle industry.

Proudly made in America, Nichols Lures continues to serve anglers nationwide, providing premium, American-made fishing tackle that delivers the precision, quality, and performance needed to succeed on the water.